When cross-border micro-e-commerce companies choose third-party logistics companies, they may choose two or three third-party logistics companies to cooperate with for the sake of insurance. In the process of cooperation, they can carefully evaluate each link of the third-party logistics service and find out which company’s service is more in line with their psychological expectations. For the third-party logistics that is more in line with their wishes, they can carry out long-term and formal cooperation.
If a cross-border micro-e-commerce company only chooses one third-party logistics company at the beginning, it is also necessary to evaluate it during the cooperation process, especially the customer’s evaluation of the logistics. If the service provided by the third-party logistics company is difficult to meet their psychological expectations, or the customer’s evaluation of the logistics is not good, then the cooperation should be terminated in time and a new partner should be found. After all, the logistics link determines the development and success of cross-border micro-e-commerce to a certain extent, and it cannot be sloppy at all.
As for how to evaluate third-party logistics companies, it should be done from three aspects.
(1) Functional indicators. As an important aspect of evaluating third-party logistics companies, functional indicators largely reflect the functional realization of third-party logistics companies in various value-added links.
(2) Operational indicators. The operating conditions of third-party logistics companies directly determine the competitiveness and service level of the company. Therefore, cross-border micro-e-commerce companies should verify the operating conditions of third-party logistics companies.
(3) Stability index. The stability index reflects the development potential of third-party logistics companies. Good stability proves that the company can operate for a long time, so cooperation with it is relatively stable. If the stability is not good, it cannot operate normally or closes down during the cooperation process, which will have a fatal impact on cross-border micro-e-commerce. Because whether it cannot operate normally or closes down, it will cause interruption or even loss of cargo transportation of cross-border micro-e-commerce, which will trigger a series of chain reactions. Therefore, cross-border micro-e-commerce should cooperate with those companies with good stability.
In short, when evaluating third-party logistics companies, cross-border micro-e-commerce companies must seriously and conscientiously conduct a comprehensive and integrated assessment of them. After all, the third-party logistics companies they cooperate with largely determine whether their future development and operation will be smooth.
In addition, cross-border micro-e-commerce must be clear about the nature of logistics, that is, the direct costs of logistics for enterprises are transportation costs, warehousing costs, and management costs. Only after comparing the costs of building a self-built logistics system and using third-party logistics, can cross-border micro-e-commerce conclude whether to choose a self-built logistics system or a third-party logistics system.