So far, platform e-commerce is still the field with the largest share in the cross-border micro-e-commerce market. Therefore, the role played by platform e-commerce in the cross-border micro-e-commerce market cannot be underestimated. Cross-border micro-e-commerce can only improve its marketing results by relying on platform e-commerce.
As we all know, there are many kinds of cross-border products on the platform e-commerce platform, and various cross-border micro-e-commerce companies gather here. In order to break through the siege on this fiercely competitive platform and let consumers see their products, they must vigorously promote marketing. At the same time, platform e-commerce also hopes that cross-border micro-e-commerce companies on the platform can get a better service experience, so they launched internal optimization marketing and promotion methods.
Internal optimization of platform e-commerce sounds like a very complicated technology, but it can be simply summarized in one sentence, that is, platform e-commerce classifies various products on the platform according to their types and names, so that consumers can complete the search and selection of target products in the shortest time. In the process of consumers searching for related products, which cross-border micro-e-commerce products are ranked first, the products of this cross-border micro-e-commerce are more likely to be purchased by consumers.
So, this is very similar to the principle of keyword bidding ranking promotion. The technical support required in this process is completely provided by the technical department of the platform e-commerce, and the cross-border micro-e-commerce only needs to pay the corresponding optimization service fees. Note: This marketing promotion method is also applicable to overseas platform e-commerce, and the principles and service methods are exactly the same.
Of course, although we are very sure of the marketing value of new media, we do not absolutely advocate new media marketing and eliminate traditional media marketing. When we do marketing promotion, we must not be rigid and stubborn, and we must learn to make comprehensive use of new media marketing and traditional media marketing. After all, in some cases, the power of traditional media marketing is also immediate. In short, there is only one principle of marketing promotion, that is, where there are more potential target customers, you should choose the corresponding marketing promotion channel.