First, you need to understand what a “visitor” is. There are two main types of “visitors” in Data Manager:
(1) Buyers who visit any page of the merchant’s corporate website.
(2) Buyers who send inquiries to merchants or communicate with merchants through TradeManager through pages other than the merchant’s corporate website.
Through visitor data, merchants can understand how many customers visit the merchant’s website and browse the merchant’s products every day, so as to better operate the website, retain buyers, and improve results.
Similar visitors refer to those whose browsing behavior, product search terms, preferred industries, etc. are roughly the same as the current visitor. A maximum of 10 similar visitors are displayed for each visitor.
To view visitor behavior: log in to My Alibaba backend, select “Data Manager” → “Know Buyer/Visitor Details”.
Visitor data can be filtered by multiple conditions such as statistical period, region, search terms, etc.
Common search terms: The three most searched keywords by visitors on Alibaba in the past 30 days, and the search terms used by visitors when searching for your platform store or product page during the selected time period (with a mark at the end). By judging the buyer’s common search terms, you can determine whether the buyer is a potential customer or an industry customer. The buyer’s intention to purchase the product can be determined by the words that the buyer searches for the platform store or product.
Store behavior: The key behaviors that visitors have generated for your store or product during the selected time period. The behavior can be used to determine the buyer’s purchase intention and whether they are interested in the product.
Website behavior: The key behaviors that visitors have generated on the Alibaba website during the selected time period. The buyer’s purchasing intention can be determined through this behavior. For example, if there is only a low number of views within 30 days, it means that the buyer’s purchasing intention is not high.