Under the wave of globalization, cross-border e-commerce and international trade are increasingly prosperous. As an important tool for enterprises to establish connections with potential customers, the importance of development letters is self-evident. However, many development letters sent by enterprises often fall into the sea and do not receive responses from the other party. What is the reason? This article will explore in depth how to improve the response rate of development letters, from accurately positioning target customers to carefully planning email content, to point out the direction for your cross-border trade.
1. Accurately locate target customers and find key decision makers
Before sending a development letter, you must first clarify your target customer group and try to find key decision makers (Key Person, referred to as KP). This can be obtained through the contact information column of the customer’s official website, industry large model tools, etc. At the same time, conducting in-depth background investigations on target customers to understand their company introduction, import and export situation, domestic suppliers, website content and other information will help to more accurately grasp customer needs and pain points.
2. Do a good job of customer background check to understand needs and pain points
Customer background check is a key link in improving the response rate of development letters. By deeply understanding the customer’s industry position, market share, competitive situation and other information, you can better grasp the customer’s needs and pain points. At the same time, paying attention to the latest developments and news of customers will help to discover potential cooperation opportunities and entry points.
3. Plan the email structure and refine the content expression
A successful development letter requires a clear and concise email structure. First, you should introduce yourself and your company concisely and highlight the advantages and characteristics; second, use objective and specific data and cases to demonstrate the advantages of your products or services; finally, put forward your intention and expectations for cooperation and guide customers to reply. In terms of expression, you should pay attention to using a formal and commercial tone, and the writing should be smooth and concise, avoiding repeated words and wordy sentences.
4. Highlight the advantages of products and enterprises, and speak with data
In the development letter, you should highlight your own product and enterprise advantages, and use specific information such as data and cases to support your views. For example, you can list the product’s performance indicators, market feedback, star customers, etc. to prove your strength and value. At the same time, avoid excessive modification and exaggeration, and remain objective and true.
5. Avoid SPAM filter words and improve email delivery rate
Many development letters are automatically intercepted by the system because they use SPAM filter words, resulting in failure to deliver to target customers. Therefore, when writing development letters, be careful to avoid these sensitive words, such as “free”, “promotion”, “low price”, etc. At the same time, it is also necessary to ensure that the content of the email complies with relevant laws, regulations and industry norms to avoid unnecessary trouble.
6. Imitation first and then innovation, continuous optimization and improvement
For beginners, you can refer to some successful development letter templates and cases, imitate first and then innovate. At the same time, you can also use AI generation tools to assist in writing development letters, but you need to pay attention to proofreading and modification to ensure the quality and accuracy of the email content. Through continuous practice and optimization, gradually improve the response rate of development letters.
Improving the response rate of development letters requires efforts in many aspects, such as accurately positioning target customers, doing customer background checks, planning email structure, highlighting product and corporate advantages, avoiding SPAM filter words, and imitating first and then innovating. Only by continuously optimizing and improving the quality and effect of development letters can we stand out in the fierce market competition and win more cooperation opportunities and market share.