1) Implement customer management
Add customers through inquiries and Aliwangwang International Edition, and add tags to customers according to group, type, source, and star rating.
Path to customer management:
(1) Add from inquiry: If you receive an inquiry from a new customer, add it as a customer on the left side of the inquiry details page.
(2) Contact through TradeManager, and the customer is a member of the International Station: Select “My Alibaba” → “Opportunities & Merchant Center” → “Customers” → “Add New Customer” → “Import from TM” to import the buyer’s information.
(3) Manually add customers: Select “My Alibaba” → “Business Opportunities & Customer Center” → “Customers” → “Add New Customer” “Add a new customer” to add single customer information.
2) Understand buyer trends
After receiving the buyer’s email, you can see the customer profile on the right side of the email details page, or you can find the customer by tag and name in the customer in the “Business Opportunities & Customer Center”. Click the customer name to view the buyer’s profile, including company information, key behavior information, interaction information, intended products, latest received messages, etc.
The buyer’s activity level in the past 9 days can be calculated based on the five dimensions of access data, procurement needs, trade data, inquiry data and search data, so as to determine whether the buyer’s purchasing intention is strong.
3) Administrator inquiry allocation
The main account defaults to administrator, and the sub-account is salesperson. Log in with the main account and click the “Inquiry” item to check the account’s email exchange records, so as to understand all the business of the company. The administrator can monitor the status of the business, guide and supervise the salesperson. At the same time, the administrator can allocate inquiries.
Allocation rules:
(1) Product allocation: If the buyer’s inquiry is for a certain product, it will be allocated to the person in charge of the product; if the buyer’s inquiry is for the company, it will be allocated to the company contact.
(2) Regional allocation: Assign inquiries from buyers in the corresponding region to the person in charge of the corresponding region. A region can only be assigned to one account. Assign inquiries from buyers in regions without a person in charge to the company contact.
(3) Inquiries from the same buyer are automatically assigned to the same salesperson for processing: If this option is checked, subsequent inquiries from buyers for products that are the responsibility of different salespersons will be automatically assigned to the same salesperson for processing, avoiding duplicate orders and enabling buyers and salespersons to establish a good relationship.
Implementation path: “Business Opportunities & Customer Center” → “Settings” → “Inquiry Allocation Settings”.