With the rapid development of the Internet, more and more people have joined the cross-border e-commerce industry. Although the development of cross-border sales platforms and systems has been quite complete, cross-border merchants still face many challenges in the operation process. In this highly competitive market, the e-commerce industry needs to conduct various research and data analysis to obtain useful data information to optimize its own operation strategy. To this end, today we will introduce some useful tools related to e-commerce data analysis, hoping to help sellers on their cross-border e-commerce journey.
1. SurTime Toolbox
SurTime Toolbox supports keyword expansion for all websites, can obtain keyword popularity and statistical word frequency. Its most awesome feature is that it supports one-click keyword screening and reorganization, and quickly copies the precise SearchTerms that meet Amazon’s regulations. In addition, SurTime also provides a collector for collecting store data, making it more cost-effective.
2. Keepa
Keepa is one of the world’s largest and most trusted online merchants, saving the price history of all products on Amazon. Users can track the price trends of products of interest individually and set notifications when the price reaches a predetermined threshold. In addition, Keepa has a clear interface and a well-planned layout. It can be used to browse Amazon’s full range of products and has a powerful search function.
3. JungleScout
JungleScout is divided into a WEB plug-in version and a plug-in version. It is mainly used for Google browser plug-ins to facilitate browsing Amazon. Its WEB version has its own product database, product data and sales data tracking, which can facilitate product development and understand the sales of competitors or products you want to sell.
4. Templus
Templus, also known as Tengshang, is a newer statistical analysis tool in recent years. It has the functions of automatic report export and order management. Its real-time monitoring function can perform full-dimensional data statistics across accounts and sites, and send sales, after-sales, follow-up sales and other information to merchants in real time through WeChat and SMS.
5. CamelCamelCamel
CamelCamelCamel is mainly used to track the historical prices of Amazon products, providing price tracking from Amazon, third-party new products and third-party second-hand products. This tool can view sales ranking tracking data within different time ranges to help sellers understand the market situation of products.
By using the above five tools, cross-border e-commerce can conduct data analysis more efficiently, understand market dynamics, optimize product selection and operation strategies, enhance competitiveness, and achieve better sales performance.