It is important for Amazon sellers to keep an eye on policy changes. Knowing the changing trends of Amazon policies early can make the sellers’ road to big sales in 2021 smoother.
1.
More powerful features of brand registration.
Brand registration is of great help to sellers. It can prevent sellers’ trademarks from being stolen and provide additional sales features, brand pages and advertising features, etc. Sellers who register their brands can also create A+ content to further improve conversion rates and brand awareness.
Brand-registered sellers can set Listing permissions.
Although Amazon has been committed to combating counterfeit and shoddy products, hijacking of Listing sites has been constant. Only some big brands, such as Nike and Adidas, can avoid being attacked, while sellers of small brands can only get a certain degree of protection.
Amazon will let all brand owners set their own Listing permissions, allowing only merchants who are approved to sell to list their products. In this way, third-party sellers can more easily control products and pricing.
Other video and advanced advertising features.
Although brand-registered sellers can currently add video content to product listings, Amazon will further expand video capabilities and may add A+ content and other video advertising options.
2.
Expand video content.
Amazon will further increase its use of video content, not just for brand-registered sellers.
Among them, sellers can introduce the features of the product in detail, giving buyers a shopping experience different from on-site observation, thereby helping sellers establish brand awareness and increase sales.
3.
Amazon’s business continues to grow.
Although the overall level of consumers is declining, e-commerce, especially Amazon’s platform sales, are still rising.
Most consumers still tend to buy basic items online, such as food, cleaning supplies, and over-the-counter drugs sold in stores.
If you haven’t started selling on Amazon yet, 2021 is a good time to do e-commerce.
4.
Improve advertising capabilities and targeting methods.
Amazon will be more committed to improving the advertising platform and adding new ad targeting options for sellers with registered brands.
Enrich advertising reporting to help sellers better understand advertising effectiveness.
Sellers’ campaigns are optimized.
Establish more advertising features for specific goals, such as brand awareness, increase fan base in Amazon stores, and increase conversion rates.
5.
Further support the development and growth of small and medium-sized enterprises.
The outbreak has hit thousands of small and medium-sized enterprises around the world hard. Although Amazon is one of the largest companies in the world, it has enabled thousands of small and medium-sized businesses to reach millions of potential customers.