How to do Amazon cross-border e-commerce agency promotion? Take Amazon’s promotion as an example: it is divided into two major sections: on-site promotion and off-site promotion. On-site promotion is the main part, and off-site promotion is the auxiliary part. Like Amazon, the traffic on the site accounts for most of the traffic, so the promotion effect on the site is good, and Amazon’s single traffic can also be done very well. The last stop of this promotion is the icing on the cake.
The entrances to on-site promotion are:
1) Keyword ranking
2) Advertising
3) Second kill
4) Related recommendations and other four entrances.
1. Keyword ranking
Amazon is a shopping platform for keyword search. When a consumer has the desire to buy on Amazon, he will log in to the Amazon homepage, enter the keyword he wants to buy through the search box, and then click search to find the desired list to generate a purchase. This is the most basic shopping behavior of Amazon consumers. For sellers, what they need to do is to use this potential Amazon shopping rule to quickly and effectively promote their list to the first page of this keyword (the higher the ranking, the better). In this way, the maximum exposure can be obtained through the list. Next, as long as the list and the product are well done, the class will quickly send out orders.
2. Advertising
Advertisements are divided into automatic advertising and manual advertising. Automatic advertising is used to create natural orders, select keywords, and make associated traffic. Manual advertising is divided into manual precise advertising, manual extensive advertising, and manual phrase advertising. Keyword ranking uses manual precise advertising, that is, keyword natural ranking. Manual extensive advertising and manual phrase advertising are used to create single advertising. A few points should be noted for good advertising:
1. AOCs and conversion rate
2. Regularly optimize advertising and make precise negations
3. Don’t easily negate the words of automatic advertising
4. Vocabulary affects the performance of the group, and the group affects the performance of the entire advertising campaign, and vice versa.
So one activity will not put too many groups, and one group will not put too many words.
3. Second kill
First, let’s take a look at the entrance to the second kill, which has a very large traffic and order volume. Including Lightning Deals, Deal of the Day, Savings & Sales.
4. Related recommendations
Related recommendations are to bundle the listing with other listings that have received good orders.
The entrances to off-site promotion are:
(1) Deal;
(2) Facebook;
(3) Independent website.