Amazon is a very fair platform. As long as the merchant’s listing conversion rate is high, the merchant’s products have the opportunity to rank ahead of the industry’s best sellers, so everyone will be more motivated to compete. So how to restore the weight of Amazon products after they are out of stock?
First of all, let’s talk about how to restore the weight of Amazon products after they are out of stock?
1. To manage the inventory, the replenishment in the background lacks many other factors, so the replenishment created will inevitably have inaccurate quantities. Therefore, in response to this situation, it is necessary to formulate a set of FBA replenishment formulas based on library analysis and management, library age data, trends and other influencing factors to make the replenishment quantity more accurate and avoid suspension of sales.
Everyone knows that the natural exposure of a link requires long-term nourishment and effort. Therefore, the speed of short-term demotion is very fast, not to mention the impact of out-of-stock and failure to replenish on time.
2. When many people do not have time to make up for sales orders and do not want to share the market with competitors, they will choose to follow their own listings and then ship them by themselves. In this way, the ranking will not drop too much. In addition, in order to retain the gold shopping cart, the price of the follow-up sale should be higher than the original price.
3. Raising prices can reduce product sales and avoid out-of-stock situations, but this method is also dangerous. Higher prices will quickly reduce product rankings. Amazon backend can directly identify store inventory. If inventory is insufficient, Amazon may reduce support for merchant traffic, and restore the original price ranking lower than before after timely replenishment.
The advantage of this method is that it can reduce certain losses and delay the out-of-stock cycle. The disadvantage is that the gold shopping cart may be cancelled, affecting the conversion of the store listing weight.
4. When facing FBA out-of-stock situations, some sellers will urgently replenish stocks from the domestic market, deliver goods to the warehouse quickly, and generally sign for them within 3-5 days. For sellers with urgent goods and high customer unit prices, this method can be used for emergency replenishment. Although this method will affect the ranking, sales can increase rapidly after the goods are put into storage, and the impact on the listing will not be great.
On the road to operating an Amazon store, sellers must deeply understand the serious consequences of out-of-stock situations and strive to ensure that their main products continue to be out of stock. Only in this way can merchants ensure that the operation road is getting better and better.