When it comes to Amazon PPC advertising, the ACOS value is the most discussed. Therefore, many people will have misunderstandings about PPC advertising: the ACOS value is too high, the advertising is not profitable, or even loses money, that is, the advertising is not done well and the advertising is ineffective. In this era where traffic is king, the main purpose of our advertising is not how much money we can make through advertising, but how much traffic the advertising can bring us. Whether in the new product period, promotion period or later profit period, only with sufficient traffic can the order volume be guaranteed. Today, we mainly discuss how to quickly improve the natural search ranking of listing keywords through advertising, thereby increasing the natural traffic of listings.
Increase natural search ranking. Our traditional practice is to promote natural ranking by brushing. In fact, as far as natural ranking is concerned, it is now difficult to control it by brushing orders. There are too many uncertainties involved, which is also a key goal of Amazon.
Then, the natural ranking rushes too fast, and it is easy to be vigilant by Amazon and competitors. The recent common warning MISUSEOFBESTSELLERRANK is aimed at abusing natural rankings.
However, the advertising system is different. In fact, he and the monitoring system of natural rankings are independent. At this time, the focus should be shifted from natural rankings to advertising.
On the one hand, Amazon has less control over advertising, higher security, and the position of ads changes rapidly. Sudden ups and downs are within the normal range and are not likely to arouse the vigilance of competitors and Amazon.
On the other hand, this is also a very important point. Advertising orders can work in reverse on natural rankings. For example, if you do manual accurate advertising for USBcharger, and then place a lot of orders through advertising, the natural ranking of USB Charger will rise in the near future. At the same time, the rankings of other keywords in your product will also rise, and advertising orders will greatly promote natural rankings.
The above are the related issues shared with sellers on increasing natural search rankings. I hope it will be helpful for sellers to open stores. Lianlian Cross-border Payment always pays attention to every little thing of sellers, and in future articles, we will also bring articles on related aspects to help sellers operate better.