Many sellers are still not very clear about the traffic logic behind the icons on the front page of Amazon, and ignore the importance of the front page of Amazon. Here are the three icons: Best Seller, Amazon’s Choice and New Release.
1. Best Seller Icon
If you are the first in sales, you can get the Amazon BestSeller trademark, which I believe all Amazon sellers will think of. And the classification traffic brought by this mark is also huge.
As we all know, in general, the head sales are very large, and the direct sales gap between the first and second place is also relatively large. On the Amazon platform, there is a stronger and more weighty concept.
So, if you can always be in the BS product, his weight is higher than other products. This is also the reason why many sellers have been among more than ten sellers and can’t rush.
Latest news: Amazon’s system is updated every hour, and the same website with the best sales appears on the Amazon website, as well as detailed information about the listing.
2. New Release Icon
New Release is specifically for similar products that have just been listed. Among similar products, the best-selling ASIN code. When selling, it is best to sell products that are close to the time of listing and belong to the same category.
As we all know, the Amazon platform provides a bonus support period for new products. Obtaining this mark means that you have the greatest chance of rushing up compared with similar competing products during the new product launch period.
Therefore, to obtain the New Release logo, you must grasp the operation of this stage, select products well, optimize listings, and thus improve conversion.
One thing needs to be emphasized: holding this icon does not mean that you will definitely have a hit.
3. Amazon’s Choice Icon
The Amazon’s Choice logo is dark blue and is a product selected by Amazon. Through Amazon’s endorsement, it can increase consumers’ trust in the product, thereby increasing the number of user clicks.
Amazon’s Choice means that a listing for a single keyword can become Amazon’s Choice.
How to get the Amazon’s Choice logo:
3.1. It is an FBA product;
3.2. The star rating is 4 stars or above;
3.3. The return rate is low;
3.4. The word must be on the echo side;
3.5. The keyword has good sales on echo;
3.6. It has a certain cost-effectiveness.
The above is the traffic logic behind the Amazon front-end icon summarized by the editor, I hope it can help you!