Wish stores can be divided into platinum stores, gold stores, silver stores and active stores according to their grades. From the perspective of sellers, this seems to be the road from a novice to a master. So what are the key factors that affect the ranking of the Wish platform? Next, let’s learn about the content of the Wish store ranking. Wish’s store rankings are divided into platinum, gold, silver and active stores.
The common point of Wish platinum stores, gold stores, silver stores and active stores is that they are all top stores. Data shows that stores that perform well in store ratings, product ratings, refund performance, logistics performance, etc. are more likely to obtain higher store rankings:
Comprehensive data shows that stores that rank high in the Wish store list items maintain good performance in store ratings, product ratings, logistics time, refund rate, etc., which also means that higher store ratings, product ratings and better logistics performance can help stores get or improve their rankings.
1. Store rating
According to the average score of Wish stores, platinum stores are 4.5, ranked stores are 4.4, and non-ranked stores are 4.2. Generally speaking, 10% of the stores on the platform have a score of no less than 4.5, and 25% of the stores have a score of no less than 4.4. The store’s average score is the average score of the store in the last 30 days, and it cannot be modified after customer evaluation. Therefore, sellers should try to avoid low scores in the store, strictly control product quality and logistics links, and carefully check product quality before shipment. At the same time, speed up order processing, and if logistics is found to be unstable, change logistics in time.
2. Refund performance
The top-ranked stores also perform significantly better than the non-ranked stores in terms of refund rate. The average refund rate of the top-ranked stores is only about half of the average refund rate of the non-top-ranked stores, especially the platinum stores. The average refund rate is 1-2 percentage points lower than that of other ranked stores.
3. Logistics performance
The difference in logistics performance between the top-ranked stores and the bottom-ranked stores is also obvious, including key indicators such as purchase time and delayed delivery rate. The top-ranked stores are better than the non-top-ranked stores. For example, the average time for a platinum store to run for 90 points is about 16 days, the average time for a top-ranked store to run for no more than 20 days, and the average time for a non-top-ranked store to run for 21 days.