With the booming overseas market expansion of Shein, brands and merchants have begun to pay attention to the opportunity to sell electronic products on this platform. The promotion and sale of electronic products on e-commerce platforms need to meet a series of standards and requirements, and have certain demands and expectations for both brand owners and e-commerce industrial and trade merchants.
1. Instructions for entry and hot recruitment categories
To enter Shein, you need to meet product quality and compliance requirements, and it is divided into e-commerce, brand, and industrial and trade integrated cooperative merchant types. Hot recruitment categories include mobile phones and mobile phone accessories, smart watches and accessories, computer office supplies, consumer electronics and other products.
Second, electronic products entry standards
1. Entry types and requirements
E-commerce and industrial and trade merchants must have independent design and development capabilities and industry experience
Annual sales must reach 5 million or factory turnover must exceed 5 million
For brand merchants, they must have a certain brand image, brand positioning and influence, obtain domestic and international industry awards and patents, and have cross-border e-commerce experience
2. Product styles and stock requirements
Product launch requirements: minimum monthly average of 5SKC
Single SKC stocking quantity: ≥50
Warehouse area: ≥50 square meters
Storage ratio of this category: ≥50%
Product specification constraints: length ≤58cm, width ≤43cm, height ≤42cm; within 3kg
3. Scale and team requirements
Have certain store operation capabilities and cross-border sales experience
Have quality control and warehousing stocking capabilities, be able to maintain system inventory according to sales trends, carry out independent stocking, and have stable supply
Total number of people ≥3
Third, the expansion strategy of electronic products settled in Shein
Settled in Shein provides a new channel for the sales of electronic products. This requires sufficient stocking capacity, warehousing conditions, team size and experience. At the same time, it needs to be consistent with Shein’s brand image and business philosophy.
Fourth, key capabilities required
Independent design and development capabilities and cross-border sales experience
For brand merchants, have a certain brand image, brand positioning and influence
Sufficient stocking resources and stable supply
As a new opportunity to expand business, electronic products settled in Shein need to comprehensively consider factors such as logistics, sales and brand influence. These standards and requirements will become the criteria for assessment in future cooperation, so brands and merchants need to think carefully when making decisions.