When placing advertisements, it is common to encounter situations where advertising costs money but cannot be converted into orders. This dilemma often stems from problems such as low conversion rate and invalid keywords. Optimizing advertising, improving conversion rate and accurately positioning keywords are the key to solving this problem.
Dissecting the problem: Why does advertising cost money but not result in orders?
1. Low conversion rate: optimization of key parts
Low conversion rate leads to advertising costs. Whether it is product price, coupon activities, keyword selection, customer reviews, title writing, picture display, etc., all aspects may affect the conversion rate.
2. Improper advertising costs: insufficient keyword negation
Some keywords attract page views, but they are actually ineffective. Optimizing advertising keywords and reasonably allocating advertising budgets are the key to solving the problem of advertising costs being wasted by invalid keywords.
Optimizing advertising: Reshaping conversion efficiency
Key point 1: Improving conversion rate
To solve the problem of advertising costs but not result in orders, you first need to focus on improving conversion rate. Focus on optimizing product details and promotion plans to enhance the influence of key parts, such as price, marketing activities, brand reputation, etc.
Key Point 2: Keyword Negation Optimization
Reasonably negate keywords, deal with irrelevant search keywords, and avoid wasting advertising opportunities. Negate keywords that are not related to the actual product, reallocate advertising budgets, and ensure that every penny of advertising costs is spent on the most cutting edge.
Solution: Rational analysis and effective response
Reconstruct advertising strategy
Reconstruct advertising strategy, focus on identifying and optimizing potential conversion links, enhance the attractiveness of products and brands, and increase conversion rates.
Keyword optimization strategy
Strictly screen keywords and exclude keywords that are not related to products, thereby minimizing the probability of wasting advertising budgets and achieving more accurate market positioning.
Case analysis: Insight into keyword optimization opportunities
For example, the keyword “vitamin e shampoo for cats – cat vitamin E shampoo” for salespeople’s shampoo products rather than cat products, although it generated a click fee of US$36.04, it did not bring orders. By negating keywords that are not related to the actual product, relevant costs can be effectively saved.
Solve the problem and turn the situation around
Optimize the conversion path
Accurately understand the advantages of the product and the target customer groups, and build more attractive advertising content and product promotion strategies.
Reshape the advertising budget
Reshape the allocation of the advertising budget to ensure that every penny of advertising cost is spent on truly effective keywords to maximize conversion efficiency.
Conclusion
In response to the dilemma of burning money on advertising but not getting orders, we need to analyze the problem rationally, find the key factors from the source, optimize products and marketing strategies, accurately negate invalid advertising keywords, and ensure that the advertising budget is used in the most effective place. Only through active optimization strategies can we ultimately reverse the advertising situation, improve the effectiveness of advertising, and obtain more conversions and orders. Therefore, it is a vital part of today’s advertising and marketing environment to always pay attention to product and brand changes and fully optimize advertising strategies and budget allocations according to demand.