With the rise of social media, influencer marketing has become a powerful tool for emerging brands to enter the international market. The successful overseas popularity of the domestic “three-wheeled vehicle” shows us the importance of finding the right influencer and accurately implementing influencer marketing strategies for brands to create hits and increase their popularity. Even “new products” and “new brands” that overseas users have never seen can achieve success through the right influencer marketing strategy. Today, we will explore the three key strategies for new brands to establish influence overseas through influencer marketing.
Strategy 1: Continuous partnership
In China, we often see cases of “prosperity together” continuous partnership marketing, such as the in-depth cooperation between Huaxizi and Li Jiaqi. The in-depth cooperation between Huaxizi and Li Jiaqi began when the brand was just starting out and Li Jiaqi had not yet become a top anchor. In the process of accumulating brand popularity, both parties worked together, and the most favorable pricing and the freshest promotions were launched in Li Jiaqi’s live broadcast room, achieving mutual success. When choosing to cooperate deeply with overseas influencers, brands should also consider multiple factors such as the degree of matching between the two parties and word of mouth to achieve win-win cooperation.
Strategy 2: Join the mature series of content of influencers
Influencers in different fields will continue to produce content in their own fields. Brands can find influencers who match their own fields and have a large number of followers to cooperate with, and naturally integrate brand products into the series of content of influencers. This kind of cooperation can obtain the recommendation and endorsement of influencers in a subtle way. The successful series of content of influencers has been recognized by fans, and users have a natural acceptance of their content, which helps brands further expand their influence.
Strategy 3: Try cross-border cooperation
Brands can try cross-border cooperation with influencers in other fields to cover a wider target audience. This kind of cooperation can bring unexpected results. For example, the luggage brand Away chose to cooperate with Peyton Dix, an influencer who is positioned as a writer’s lifestyle, and appeared in its series of content. The entire video still continues Peyton Dix’s content style, but Away luggage is cleverly integrated into each scene, emphasizing the brand’s high-end, fashionable and popular impression.
It is not easy for new brands to stand out in the global market, but through clever influencer marketing strategies, even seemingly ordinary products can shine on the international stage. By establishing continuous partnerships, incorporating influencer series content, and trying cross-border cooperation, new brands can effectively increase their visibility and expand overseas markets. We hope that the three influencer marketing strategies we provide can provide some inspiration for overseas brands that are seeking influencer cooperation. Please continue to pay attention. We will provide more practical overseas marketing strategies to help every brand succeed.