In the field of cross-border e-commerce, the key to success often lies in the principle of “70% product selection and 30% operation”. Especially for novice merchants, it is crucial to learn how to select products on platforms like TikTok. Today, we will deeply analyze how ordinary sellers can effectively select products on TikTok.
Product selection ideas
To effectively select products on TikTok, you need to have clear ideas and strategies. The following are some refinements and concrete examples of product selection ideas:
Use TikTok’s user portrait: First, you need to have a deep understanding of the user portrait of the TikTok platform, including age, region, interests and hobbies. This will help you better understand your target audience and choose products that they may be interested in.
Follow hot topics and challenges: Various hot topics and challenges often appear on TikTok. Merchants can understand users’ interests and needs by paying attention to these topics and challenges, and then choose related products for promotion.
Analyze potential hot-selling categories: For ordinary sellers, it is very important to choose potential hot-selling categories. You can use market research and data analysis to understand the popular products and trends in the current market, and then choose products that meet these trends for promotion.
Pay attention to user feedback and interaction: User feedback and interaction are very important on TikTok. Merchants can understand users’ preferences and needs for products by observing users’ comments, likes, and sharing behaviors, and thus adjust their product selection strategies.
Creativity and uniqueness: Finally, the creativity and uniqueness of the product need to be considered when selecting products. In a highly competitive market, only distinctive products can attract users’ attention and achieve success.
Through the above detailed and concrete product selection strategies, ordinary sellers can accurately locate users on the TikTok platform and find potential hot-selling categories, thereby achieving success in cross-border e-commerce.