In recent years, when talking about entering the Southeast Asian e-commerce market, everyone has focused more on countries such as Indonesia and Thailand. Indonesia’s demographic dividend and Thailand’s e-commerce and electronic payment development have indeed provided enough bargaining chips for its investment attraction, but everyone has also overlooked other Southeast Asian countries that are also full of opportunities, and the Philippines is one of them.
In the past few years, due to the South China Sea arbitration case, the relationship between China and the Philippines was tense. In addition, there were problems in the Philippines’ infrastructure construction, customs and public security. Domestic companies shook their heads when talking about going to the Philippines.
What is the real situation of the seemingly dangerous Philippines?
China’s pioneers in gold rush
At present, most Chinese Internet entrepreneurs and investors who go to Southeast Asia to rush for gold still focus on Indonesia and Thailand, while in the Philippines, they mainly do games, traffic distribution and other businesses that do not require too much local operation. Of course, some people use the legal environment of online gambling in the Philippines to operate and promote some gambling software.
In the Philippines, there is a fact that we cannot ignore, that is, the Chinese have always been the backbone of business development in the Philippines. This is undoubtedly a gratifying fact for Chinese sellers. Our compatriots have created a world in such a promising market. If it were you, could you do it? As the e-commerce trend in Southeast Asia is getting better and better, and e-commerce platforms are emerging in an endless stream, it is not difficult to predict that Philippine e-commerce will usher in a golden age in the near future. Although the main investment in the Philippines is still concentrated in industrial construction, real estate, gambling and other aspects, the investment in the Internet and e-commerce is relatively small. Although the logistics system has been established, the development speed of the distribution is still a bit slow, and this is an opportunity. Once the entire ecosystem is established, this market will enter a stage of accelerated development, which will allow sellers who enter first to have rich returns.