It is recommended that domestic sellers open the Taiwan site first, then the Malaysia site and the Thailand site, and finally the Philippines, Indonesia and Singapore sites. However, in December 2018, I learned from the investment manager that since the market of the Taiwan site is relatively saturated, the newly settled seller platform will first open the Malaysia site, and then open other sites after doing a good job of this site. Of course, there are also service providers on the market that can directly help open the Taiwan site. Sellers in need can look for them carefully.
Why is it recommended to open the Taiwan site first? Because domestic sellers have no experience in cross-border e-commerce, whether it is basic product descriptions and product titles, or customer service and logistics, everyone is relatively unfamiliar with the English environment or the environment of small languages. On the one hand, opening a site in Taiwan is more convenient for language communication; on the other hand, the user preferences of the Taiwan site are more inclined to the Japanese and Korean style, while the users of the Malaysia and Thailand sites are closer to the user preferences of the Taiwan site, so when the operation of the Taiwan site is improved, you can give priority to opening the Malaysia and Thailand sites.
If sellers want to continue to expand into other Southeast Asian markets for store group marketing, they can consider the Philippines, Indonesia and Singapore. The Philippines and Singapore are English-speaking countries, and Indonesia is a minority language country. The preferences of users in these countries tend to be more European and American.