For cross-border e-commerce sellers, they may be more concerned about whether the Shopee platform is easy to operate and whether Shopee is suitable for individual sellers to start a business. Shopee’s main market is Southeast Asia and Taiwan, China, so sellers will inevitably compare it with Lazada, a long-established Southeast Asian e-commerce platform. The following are the differences between Lazada and Shopee:
(I) Different platform operation models
Shopee started as C2C, and gradually integrated into the B-end after rapid development. The platform is similar to Wish, and the main target channel is the mobile end. Lazada is mainly B2C, and the platform form is more like Amazon.
(II) Different markets
Although both platforms are in Southeast Asia, Shopee has a Taiwan station, and Shopee Taiwan station is one of the two largest stations developed by Shopee, while Lazada does not have a Taiwan station. Therefore, at this point, Shopee also claims to be a “pan-Southeast Asian market.”
(III) Difference in volume
Shopee was launched later than Lazada, so there is still a gap in traffic. According to the data in 201, the monthly visitor number of Shopee increased by about 5.3 million, which is still a big gap compared with Lazada’s 13.8 million. From the download volume of the App, Shopee has surpassed Lazada, which also shows that Shopee pays more attention to the mobile market.
IV. Shopee official website
Shopee currently covers 7 countries and regions, including Malaysia, Taiwan, Indonesia, Singapore, Thailand, Vietnam and the Philippines, and has offices in Hong Kong, Shenzhen and Shanghai. Shopee provides sellers with self-built logistics SLS (Shopee Logistics Service), small language customer service and payment guarantee solutions. Sellers can reach the markets of Malaysia, Taiwan, Indonesia, Singapore, Thailand, Vietnam and the Philippines through the platform.
Shopee has opened seven major sites in Southeast Asia and Taiwan.