The main regional annual promotions in Southeast Asia are as follows:
1. Lunar New Year Promotion
In Southeast Asia, the countries that celebrate Lunar New Year are: Malaysia, Indonesia, Singapore, Thailand, the Philippines and Vietnam.
2. Lazada Anniversary Promotion
In Southeast Asia, the countries that celebrate Lazada’s anniversary are: Malaysia, Indonesia, Singapore, Thailand, the Philippines and Vietnam.
3. Ramadan Promotion
In Southeast Asia, the countries that celebrate Ramadan with Lazada are: Indonesia and Malaysia.
4. Super Brands
In Southeast Asia, the countries that participate in Lazada’s Super Brands online carnival are: Singapore, Thailand, the Philippines and Vietnam.
5. Cyber Revolution Day
In Southeast Asia, the countries that participate in the biggest annual promotion centered on November 11 and December 12 are: Malaysia, Indonesia, Singapore, Thailand, the Philippines and Vietnam.
Lazada Boosting Algorithm
(1) Search weight is determined by product content.
(2) The algorithm updates the display on the search page based on the relevance of the product that consumers are looking for.
(3) The main factors that affect the algorithm include: concise product names; accurate product categories; competitive prices; boost scores (highly relevant products are displayed to consumers at the top of the page. The higher the product ranking, the more it affects the product’s click-through rate and conversion rate).
(4) If the category and product name do not match, the seller will be penalized and the product ranking will be lower.