There is a scene in the movie “Journey to the West: Conquering the Demons 2”: When Wu Kong and Tang Sen escaped from the alley, they saw “all the Indians’ faces were red”, which is actually the Indian Holi Festival. Holi, also known as Holi Festival, is mainly known for throwing colored powder (gulal). Because the festival is around March in the Gregorian calendar, it represents the end of the monotonous winter and the coming of the fertile spring. It is a festival to celebrate love, fertility and color.
Holi is one of the most popular seasonal festivals in India. Therefore, a large number of e-commerce platforms usually seize the opportunity to hold activities and promotions during this season to sell products that highlight the festive atmosphere.
The spending trends of consumers during Holi are as follows:
(1) During Holi, people will buy anything they like. Usually, there is a large demand for clothing, jewelry, electronic products and footwear.
(2) During the Holi Festival, people would splash water and various pigments on each other, paint each other’s faces and robes with large flowers, and they believed that doing so would bring peace and health in the coming year. Therefore, during the Holi Festival, there is a great demand for special Holi supplies, including gifts, pigments, sprays, etc.