(I) Flipkart
Flipkart is the largest e-commerce website in India. It was registered in Singapore in 2007 by two founders with the same surname but different bloodlines and is headquartered in Bangalore, Karnataka. In 2018, the platform had more than 80 million products in more than 80 product categories. There are more products on the Flipkart platform than in shopping malls, ranging from gift certificates to electronic products. Indian consumers rely heavily on Flipkart to meet their online shopping needs.
(II) Amazon India
Amazon officially launched its India site in 2013, and the localized services of the website attracted a large number of Indian consumers. For many years, Amazon India has been competing with Flipkart for the position of the first e-commerce market in India, but it was not until 2018 that Amazon began to catch up. In addition, Amazon India was officially opened to Chinese sellers in 2018. According to official data, in 2018, the number of new sellers on Amazon India reached 200,000, which was the fastest growth year since Amazon entered the Indian market.
(III) Snapdeal
Snapdeal was once the second largest e-commerce platform in India, but with the entry of Amazon, it was gradually squeezed to the third place. The platform mainly sells a large number of products at low prices and is deeply loved by Indian consumers. The sales of mobile devices account for the majority of its online transactions. Today, Snapdeal has millions of users and more than 300,000 sellers, providing services to more than 6,000 towns in India.
(IV) Paytm Mall
Paytm Mall is affiliated with Paytm, the largest third-party payment company in India, and is backed by Alibaba and Softbank, several major giants. It can be said that it is “not short of money”. Unlike other shopping websites in India, Paytm Mall also provides cash back discounts for consumers. At present, there are more than 100,000 brands on the Paytm Mall platform, many of which are from the Chinese market. The PaytmMall e-commerce platform helps Indian consumers buy Chinese brand products with a very high personality ratio at preferential prices.