When most Indians buy goods, no matter how good the quality of the product is, as long as the price exceeds their expectations, they will try every means to bargain. Therefore, Chinese goods, which are always known for their good quality and low price, are the favorites of Indians. This characteristic of Indian consumers is also thoroughly understood by Chinese merchants. Therefore, the competitiveness of Chinese sellers in the Indian market is mainly the low-price strategy, and the prices are usually lower than those of local Indian competitors.
Fashion products
Clothing and fashion accessories are definitely the best-selling product categories in India. We can always see Indian men and women in gorgeous clothes in Indian movies. Even in poor rural areas, people always have flowing red yarns and jingling jewelry, which is very eye-catching. Nowadays, the emergence of e-commerce shopping websites has had a significant impact on the fashion industry in India. People can buy a large number of their favorite clothes and jewelry online without leaving home.
What fashion products do Indian consumers usually buy? Mainly clothes, handbags, watches, sunglasses, belts, ties, cufflinks, socks, handkerchiefs, shoes (casual shoes, ethnic shoes, sports shoes, sandals, slippers), etc.
Indian consumers usually buy fashion products on the following platforms.
(1) Myntra;
(2) Jabong;
(3) Amazon;
(4) Flipkart;
(5) TataCLiQ;
(6) Lifestyle;
(7) SHEIN;
(8) Paytm Mall;
(9) Fabindia;
(10) AJIO;
(11) HomeShop 18.