The best channel for Indian consumers to buy electronic products is through e-commerce platforms. Indian e-commerce platforms often offer various coupons, such as cash back coupons, bank coupons, promotional coupons, etc. Using these coupons allows consumers to enjoy more discounts, and they feel that they will lose out if they don’t buy.
What electronic products do Indian consumers usually buy? Mainly mobile phones, smartphones, tablets, laptops, speakers, music accessories, etc.
Indian consumers usually buy electronic products on the following platforms.
(1) Amazon;
(2) Flipkart;
(3) Croma;
(4) Viveks;
(5) Paytm Mall.
The Economic Times website reported that in 2019, India may be the only major smartphone market that continues to grow. The source of this confidence is precisely Chinese smartphone brands.
At present, electronic products on the Indian market are basically a must-sell category for Chinese sellers going overseas. The sales of Chinese-made mobile phones in India are even better than those in China.
Data from research firm IDC shows that in the second quarter of 2018, four of the top five smartphone manufacturers in India were from China. In addition to Xiaomi, OPPO, vivo and Transsion are also on the list. Together with other Chinese mobile phone manufacturers such as Lenovo, China’s “smartphone army” accounts for two-thirds of the market share in India. Just three years ago, the combined share of Chinese companies was less than 15%. Xiaomi regards India as an important market for its overseas expansion. In India, Xiaomi has replaced Samsung as the largest mobile phone seller in India. Data from research firm IDC shows that from April to June 2018, Xiaomi mobile phones still ranked first in mobile phone sales. This is the fourth consecutive quarter that Xiaomi has ranked first, firmly maintaining Xiaomi’s dominant position in the Indian mobile phone market.
Domestic mobile phone brand bosses have turned their attention to the Indian market. OPPO and OnePlus have also actively played their “head player” advantages and established R&D centers in India at the end of 2018, hoping to use R&D institutions to help them provide localized products and services, thereby consolidating their position in the Indian market. If this trend continues, the big players will become more and more large-scale, while the small players can only survive on the edge and it will become increasingly difficult to increase their market share.