1. Product selection on Flipkart
Since Flipkart focuses on the electronic products business, selling electronic products on Flipkart is very advantageous. According to data from market research firm Counterpoint Research, the sales market share of smartphones on the Flipkart platform increased from 44% in 2016 to 51% in 2017.
Now, the Flipkart platform also operates other businesses, such as baby care products, books, e-books, clothing, games and toys, mobile phones, cameras, large household appliances, home and kitchen products, sports and fitness products, laptops, jewelry and footwear, etc., more than 80 categories of products. Among them, the product categories that sellers sell the most include: electronic products, mobile phones and accessories, home and kitchen products, fashion and clothing, books, beauty and health products, and baby products.
2. Festival marketing promotion
Every time a festival comes, the way global consumers express their joy is the same, that is, “buy, buy, buy”. India is a country with many festivals, so festivals are undoubtedly the best time to promote sales growth. As an Indian e-commerce giant, Flipkart begins to prepare for holiday promotions before every festival, constantly offering various promotional activities to attract consumers’ attention, increase discounts on some categories that cater to the festive atmosphere, and increase sales. As far as Diwali is concerned, RedSeer survey data shows that in the first five days of the Diwali promotion in 2018, Flipkart’s sales reached 90 billion rupees, and sales of major categories on the platform increased several times. Therefore, understanding the various festivals in India and the promotional policies launched by the Flipkart platform for each festival is one of the must-do homework for every seller.
It is worth mentioning that during the 2019 Flipkart platform promotion, not only can buyers get additional discounts from banks when purchasing things, but installment payments and trade-ins have also become sales highlights.