After entering the official website of Paytm Mall, cross-border sellers can pay more attention to the two special areas of World Store and Bazaar, because cross-border products are mainly displayed in these two special areas.
(I) World Store
World Store is a special area for cross-border e-commerce. The products put on the market are all cross-border brands with high sales and novel products, which are deeply favored by Indian consumers. Even though there are only more than 7,000 SKUs at present, they are all carefully selected by the category managers of Paytm Mall and are very good reference materials for product selection analysis.
It should be noted that World Store is divided into three product areas:
(1) Never Seen Before: Mainly displays some products that are relatively novel in India, that is, the creative product area.
(2) New Arrivals: Mainly displays products with newly launched high-quality listings. As long as the listing is well done, cross-border products with no sales will also be selected by the category managers and placed in this area.
(3) Globally Hot Selling Products: mainly displays the products that are selling well around the world, that is, the hot selling area. It is not recommended to follow the sales, but sellers may wish to find out the consumption preferences of Indian buyers among the hot selling styles.
(ii) Bazaar
If Paytm Mal is likened to the Indian version of “Tmall”, Bazaar is equivalent to “Juhuasuan”. As the name suggests, the Bazaar area contains products with high cost performance. The first Super Value Deals is a gathering place for hot discounted products and is also the preferred shopping area for Indian consumers.