Selecting products based on the best-selling products on the platform is the fastest and most direct way to select products. Only by standing on the platform and understanding the needs of platform consumers can we discover the best-selling products on the current platform and reduce the trial and error costs in the operation process. What is the specific selection method? Let’s take MercadoLibre Brazil as an example.
Enter the homepage of MercadoLibre and click “Classification”. You can see that there are a total of nine product categories, namely: Electronics, Home and Appliances, Beauty and Personal Care, Auto Parts, Sports and Leisure, Jewelry and Watches, Toys, Tools and Industry. Next, we can choose the corresponding category based on our existing supply. If there is no supply, then choose the category of interest, which is home decoration.
Enter the product page of “Decoration” and find the best-selling products in the list details. The best-selling products are shown as 711,537.
In the best-selling list, you can select the products with good sales and reviews in the first 10 pages for viewing. During the viewing process, you should consider whether you are interested in this product, whether there is a supply of such products, and whether the product has a competitive advantage. Moreover, in the early stage, we do not need to operate boutique products, but can distribute them first, so we can choose two or three major categories of interest, so that the range of products to choose from is wider.
Many sellers will have questions: some products are popular because they seized the opportunity. Now, after a long period of sales, the popular trends have also changed. How can we refer to them? Therefore, the platform not only provides best-selling products, but also a “Today’s Sold” page, where sellers can see which products buyers have recently purchased.
The hot-selling product selection method can directly and efficiently select the hot-selling products on the platform. In past experience, many sellers have doubled their performance through this method. However, this method is suspected of following the trend and should not be used excessively.