(I) Love to pay in installments
Due to the limitation of economic level, Mexican consumers prefer products with good quality and low price, and price becomes the primary consideration for buyers. Similar to Brazilian consumers, Mexicans also have advanced consumption awareness and are accustomed to paying in installments, especially when buying large products. Therefore, many department stores and supermarkets provide installment payment services to meet consumers’ purchasing needs, usually in installments of 2 to 4 months.
Due to the high inflation rate in Mexico in the past few years, Mexicans have developed the habit of spending all their money in the shortest possible time, with less savings and often overspending. Therefore, for the repayment period of 2 to 4 months, both online sellers and offline shopping malls and retailers have to bear the risk that consumers cannot repay in time.
(II) 3C products are the most popular
3C electronic products are the hot-selling categories in Mexico, mainly including electronic products, computers, electronic games and accessories. Because in Mexico, the penetration rate of mobile phones is as high as 86.7%, so users have a natural preference and dependence on 3C products. Among 3C products, tablets and electronic games are the most popular among Mexicans. In addition, they also have demand for books, DVDs and CDs, and even vinyl records. Mexican e-commerce sellers can make corresponding adjustments to the types of products they sell. However, when selecting products, please note that purple is a taboo in Mexico, yellow represents death, and red represents a spell.
(III) Social Media
Mexico has more than 50 million active Facebook users, providing fertile soil for product advertising and marketing. Sellers who want to enter the Mexican market can also use existing social media platforms to develop their own proprietary websites, brands, applications, etc.