(I) Listing General Standards
(1) Product names have fixed naming requirements: product type + product model + keyword + color.
(2) If a product has a brand that needs to be edited, it is necessary to operate in the “Product” (Product Management) > “Add a Product” (Create a single SKU) / “Import Products” (Create a batch of SKUs) interface, and directly fill in the corresponding brand name in the “Brand” column. It should be noted that the brand name cannot appear in the product name, and the brand must be filled in a separate “Brand” (Brand) column. If the seller has his own OEM (OEM) brand, but it cannot be found in the Brand column, he can fill in the brand application form in the Jumia backend.
(3) Electronic products, such as mobile phones or tablets, must display electronic properties. If there is no pre-installed system, the product description and pictures cannot contain the operating interface after the system is installed.
(4) It is recommended not to use color as a variable, but size or other custom variables can be set.
(II) Main image specifications
(1) The first image must have a white background and no watermark.
(2) The number of product images uploaded should not exceed 3, and the images must be high-definition and exquisite.
(3) The first image must be a front view of the product, and there must be no less than 3 multi-angle images (especially for fashion products, such as clothes, bags, shoes, accessories, etc.).
(4) The image and description must be consistent with the actual product (including color and quantity).
(5) The image ratio must be 4:5, and the pixel requirement must be between 680×850 and 2000×2000, with 680×850 being the best. It is also compatible with 1:1 images, with a minimum pixel requirement of 500×500 and an optimal requirement of 850×850. However, the best image display ratio is still 4:5.
(III) High lights specifications
(1) Each high lights description must be preceded by a small black dot.
(2) The text description should be brief and contain the key parameters of the product.
(3) It cannot be a paragraph.
(IV) Product Description Specifications
(1) It cannot be completely consistent with the short description.
(2) External links cannot be inserted.
(3) The description must be consistent with the product and must be true.
(4) Functional products must have instructions or manuals.
(V) Fashion Product Upload Specifications
(1) Models cannot be mannequins. If models are used, they must be real people, and real models cannot show their entire faces, only the parts below the nose.
(2) The first picture must be a front-facing picture of the product, and the attached pictures must include pictures of the product from multiple angles, and a detailed picture must be attached. The detailed picture must clearly reflect the material of the product.
(3) It is required to use UKSize uniformly. If UK sizes are not available, a size comparison chart must be attached. The image display area and the product long description, one of which has a size chart.
(VI) Jumia SKU banned words
(1) 100% Brand New;
(2) Brand New;
(3) Original;
(4) Genuine;
(5) Free Shipping;
(6) Spy;
(7) Ass;
(8) Cock;
(9) Imported;
(10) Key Features.
(VII) Requirements for refurbished devices in Nigeria and Kenya
(1) 3A grade;
(2) 6-month after-sales guarantee;
(3) Return rate less than 3%;
(4) Original accessories;
(5) Fingerprint lock can be used normally.
(VIII) Special requirements for electrical products
(1) In the areas covered by Jumia, British plugs are used, with a voltage requirement of 230V and a frequency requirement of 50Hz.
(2) Products with batteries must provide an electronic MSDS report when they are shipped. MSDS is an electronic report of the safety data sheet of a chemical, which the seller needs to obtain from the manufacturer. The report will be sent to the investment manager’s mailbox along with the forecast information at the time of shipment.