Konga is Nigeria’s leading online shopping site. The platform was founded in July 2012. At the beginning of 2015, Konga became the most visited website in Nigeria. Currently, Konga offers 150,000 different products, including fashion, small items, household products, etc.
Konga was originally just an online retailer that sold maternal and child products, beauty products and other products only in Lagos, Nigeria. Soon after the platform was launched, it raised $3.5 million in seed round investment, and then slowly began to expand its product categories and sales scope to compete with Jumia.
Konga’s investors have always been optimistic about the development of the platform. At the beginning and end of 2013, Konga raised $10 million and $25 million in Series A and Series B financing, which was the largest financing raised by African startups at the time, and its revenue increased by 450% that year. At the end of 2014, Konga raised the largest single round of financing that African startups have ever raised – $40 million. In January 2015, Konga was rated as the most visited website in Nigeria by Alexa, a world-renowned website data analysis company. In 2018, Konga was acquired by Zinox, a company that produces and sells computers, and merged with the emerging retail store Yudala to become a larger e-commerce platform, competing with other brands in the African e-commerce “blue ocean” market with the new Konga brand.