As the largest e-commerce platform in Africa, Jumia has also done a great job in marketing and promotion. There are medium and large-scale promotions almost every month throughout the year.
Among them, Mobile Week, Jumia Anniversary, Africa Cup of Nations, Jumia Global and Black Friday are all T1-level promotions on the platform.
(I) Clearance Sale and Jumia loves You Elections Campaign
Time: January-February, the date is not fixed, depending on the specific election date, for one week.
Starting from January and February, various regions in Africa, led by Nigeria, began to enter the stage of national elections, and elections are always accompanied by people’s panic shopping behavior. At that time, the prices of products on the market will rise, and many consumers will face the pressure of high prices. Therefore, the Jumia platform launched this sale during this period to meet the shopping needs during the election. Since it is a clearance sale, discounts are of course indispensable. For consumers, this is a rare opportunity. They are more willing to use this opportunity to buy products that they have long admired but are expensive, such as the latest smartphones and small or large home appliances.
(II) Mobile Week
Time: March to April every year, for one week.
Mobile Week is one of the highest-level promotional activities on the Jumia platform and the largest mobile phone discount season of the platform in a year. During this period, the platform will carry out a huge traffic promotion activity for mobile phone categories, such as various types of mobile phones, accessories, mobile phone cases, etc. In addition to normal activity traffic support, the platform will also provide other activity support, such as providing free delivery services for orders of a certain amount of naira. Mobile Week activities are generally held in March and April of the year.
In the past two years, the most popular mobile phone brands on the Jumia platform are Infinix, Tecno, Huawei from China, Samsung from South Korea and Apple from the United States. Infinix and Tecno are both brands under China’s Transsion. In China, few people may have heard of this brand, but in Africa, Transsion mobile phones have almost occupied the top spot in the mobile phone sales rankings in Africa for several consecutive years.
(III) Big Home Makeover
Time: March-May every year.
As the name suggests, this is a promotion plan specifically for home products. During this period, all home products can offer the best prices of the year. The original intention of the event is to attach importance to interior design. Therefore, household items, furniture and electrical appliances with a certain design style, such as chairs, cushions, side stools, lighting and wall hangings, will have good sales during the event.