In cross-border e-commerce operations, product out-of-stock is a headache for sellers. Once the product is not replenished in time, it will not only cause the listing ranking to drop, but it may also be difficult to restore the ranking and sales after replenishment. So, when the product is out of stock, how should cross-border e-commerce merchants deal with it effectively?
1. Reduce the price of the product
After replenishing the product, the price of the product can be appropriately reduced to restore the weight and conversion rate of the listing. If the product already has a certain premium ability in the early stage and has considerable profits, then a moderate price reduction can quickly increase sales, ranking and conversion rate, thereby accelerating the recovery of the weight of the listing. By lowering the price, more consumers’ attention and purchases can be attracted, laying the foundation for the product to regain market share.
2. Add coupons to products
Adding coupons can increase the traffic of the product. When the traffic increases, the conversion rate will also increase accordingly. After the product ranking and sales gradually recover, the use of coupons can be stopped in time. Coupons are like a “bait” to attract consumers. It can stimulate consumers’ desire to buy and make them more willing to choose our products. At the same time, by controlling the use time of coupons, merchants can better grasp the market reaction and flexibly adjust their operation strategies.
3. Create a new listing
After restocking, merchants can create a new product listing and set up new product advertisements. Then, formulate a promotion plan according to the strategy of the previous hit products and pay close attention to the ranking of the products. If the ranking improvement of new products is still difficult, you can try various optimization methods to improve the ranking. Creating a new listing can bring new opportunities and possibilities to the product, allowing everyone to promote and sell products from different angles. At the same time, by drawing on previous successful experiences, everyone can carry out marketing activities more targeted and improve the competitiveness of products.
When the product is out of stock, cross-border e-commerce merchants need to take active and effective measures to deal with it. Adjusting product prices, using coupons, and creating new listings can help everyone restore product rankings and sales as soon as possible after restocking.
In this process, merchants need to pay close attention to market trends and continuously optimize operation strategies to adapt to the ever-changing market environment. At the same time, merchants must also remain patient and confident, believing that through everyone’s efforts, the product will definitely be able to return to the ranks of best-sellers.