During the Olympic Games, people’s attention and interest are focused on things related to the Olympics. Therefore, cross-border e-commerce platforms can attract users and increase the platform’s traffic by taking advantage of the Olympic Games’ hot spots. The following are some strategies that companies can use to increase the traffic of cross-border e-commerce platforms by taking advantage of the Olympic Games’ hot spots:
1. Launch Olympic-themed activities
Cross-border e-commerce platforms can launch Olympic-themed promotions, discounts, gifts, etc. to attract users to buy related products. For example, a cross-border e-commerce platform of a sports brand can launch an “Olympic Equipment Carnival” to offer discounts on Olympic-themed sports equipment to attract users to buy. These activities can attract users’ attention and increase the time users stay on the platform, thereby increasing the platform’s traffic.
2. Cooperate with Olympic-related brands
Cross-border e-commerce platforms can cooperate with Olympic-related brands to launch joint marketing activities. For example, a cross-border e-commerce platform can cooperate with Olympic sponsors to launch an “Olympic Peripheral Goods Zone” to provide Olympic-themed souvenirs, limited edition products, etc. to attract users to buy. This kind of cooperation can use the popularity and influence of Olympic-related brands to attract more users to pay attention to and use the platform.
3. Utilize social media
Social media is an important channel for spreading information and attracting users. Cross-border e-commerce platforms can use social media platforms to publish content related to the Olympics to attract users’ attention and participation. For example, a cross-border e-commerce platform can publish “Olympic Highlights” and “Olympic Athlete Stories” on social media to attract users’ attention and increase users’ interaction and sharing on the platform. In addition, the platform can also carry out online activities with Olympic themes, such as Olympic knowledge quizzes and Olympic photography competitions, to attract users’ participation and increase the platform’s traffic and user stickiness.
4. Provide Olympic-related services
During the Olympic Games, a large number of tourists and spectators flocked to the host city, and they may need to buy tickets, book accommodation, rent cars and other services. Cross-border e-commerce platforms can provide Olympic-related services to meet users’ needs. For example, a cross-border tourism e-commerce platform can launch an “Olympic travel package” to provide one-stop services such as Olympic tickets, accommodation, and catering to attract users to buy. This service can provide convenience for users and increase their dependence and stickiness on the platform.
5. Optimize the platform user experience
During the Olympic Games, the platform may welcome a large number of new users. In order to leave a good impression on these users, cross-border e-commerce platforms need to optimize the user experience, including page loading speed, search functions, payment processes, etc., to ensure that users can browse and purchase goods smoothly. In addition, the platform also needs to provide good customer service, respond to user inquiries and complaints in a timely manner, and improve user satisfaction.
The Olympic Games is a global hot event. For cross-border e-commerce platforms, using the Olympic Games hotspot to increase traffic and user stickiness is a very effective strategy. By launching Olympic-themed activities, cooperating with Olympic-related brands, using social media, providing Olympic-related services and optimizing the platform user experience, cross-border e-commerce platforms can attract more users to pay attention to and use the platform, and increase the platform’s traffic and user stickiness.