Tmall Global Overseas Merchant Policy is a series of rules and requirements formulated by Tmall Global to regulate the business behavior of overseas merchants on the platform, protect the rights and interests of consumers, and promote the healthy development of the platform. So, what are the Tmall Global Overseas Merchant Policy?
Product Quality
Tmall Global requires overseas merchants to provide high-quality goods, ensure that the goods are consistent with the description, and comply with China’s product standards and laws and regulations. Merchants need to strictly control product quality to ensure consumers’ shopping experience.
After-sales Service
Tmall Global requires overseas merchants to provide comprehensive after-sales service, including returns, exchanges, repairs, etc. Merchants need to handle customer complaints and problems in a timely manner, and handle refunds or returns in accordance with relevant regulations.
Logistics and Distribution
Tmall Global requires overseas merchants to provide reliable logistics and distribution services to ensure that goods can be delivered to consumers on time and safely. Merchants need to choose reliable logistics partners and update logistics information in a timely manner for consumers to inquire.
Prices and Promotions
Tmall Global Platform requires overseas merchants to provide reasonable and transparent prices on the platform, and prohibits false advertising and random pricing. Merchants need to comply with relevant laws and regulations and must not use improper promotional methods.
What are the requirements for opening a Tmall Overseas Flagship Store?
Merchant Qualifications
Opening a Tmall Overseas Flagship Store requires legal business qualifications and relevant certificates. Merchants need to provide company registration documents, tax registration certificates, etc. to prove the legality and authenticity of their operations.
Product Categories
Tmall Overseas Flagship Store requires merchants to provide product categories that meet the needs of the Chinese market. Merchants need to choose product categories suitable for sale based on market research and consumer demand.
Brand Authorization
Tmall Overseas Flagship Store requires merchants to provide relevant brand authorization certificates to ensure the legality and authenticity of the goods sold. Merchants need to establish a cooperative relationship with the brand and obtain the right to authorize sales.
Service Capabilities
Tmall Overseas Flagship Store requires merchants to have good after-sales service capabilities. Merchants need to have a professional customer service team to handle consumer questions and complaints in a timely manner and provide high-quality after-sales service.
Data operation capabilities
Tmall overseas flagship stores require merchants to have certain data operation capabilities. Merchants need to understand consumer needs, conduct market analysis and product operation planning to improve sales results and user experience.
Tmall International Overseas Flagship Store has strict requirements for merchants, including legal operation, compliance with Chinese market needs and providing brand authorization. In addition, good after-sales service and data operation capabilities are also the key to a successful store opening. Merchants should understand and meet the corresponding conditions before opening a Tmall overseas flagship store.