All merchants pay attention to the sales of Tmall Global stores, but new merchants who have just joined Tmall Global are still relatively unfamiliar with the merchant backend, so some merchants don’t know where to check the sales of goods in their stores. So, how do you view the sales of Tmall Global stores? Are order sales included in the search?
Merchants can see the total sales of products when they enter the products on sale. Merchants can also enter [Business Personnel] – [Products] – [Category Analysis] and [Category Analysis] to view individually sold products.
[Product Effect] Check data indicators related to sales.
Total sales refers to all sales since the product was announced, which is different from the cumulative sales method and calculation cycle displayed on the search page. Since the category of data analysis takes a long time, please pay attention to 72 hours for new data, and update the data every 5 times.
In-store sales display logic:
In-store sales statistics refer to the number of orders paid by customers in the past 30 days, the total number after clearing the low-price sales standards that affect the orders, clearing the false transaction orders, clearing the Double Eleven and Double Twelve promotional orders (the actual activities are subject to the activity investment promotion rules), Alipay mini-programs and other orders, and more sales data. Please pay attention to 24 hours.
Friendly reminder: Transactions generated by promotions such as direct trains and Taobao customers are included in the sales displayed in the search.
Are order sales included in the search?
Whether an order is included in the sales depends on whether the order itself has the following situations that are not included in the search:
1. [Touching low price]: If it involves a low price standard, the sales volume is not counted in the main search;
2. [Third-party rebates]: Orders traded through some third-party rebate networks;
3. [False hype]: Sales of hyped orders are not included in the search;
4. [Daily activities]: It does not belong to the above situation (low price standard/third-party rebates/false hype). Transactions generated by daily specials/packages/Juhuasuan are included in the default ranking weight of the search, but the number of Juhuasuan orders is not reflected in the “how many people have paid” data, nor in the “how many people received the goods” data. (The actual activities are subject to the activity investment rules)
5. [Ali Promotion]: In the case of low-price standard hits/third-party rebate websites/false hype, transactions generated by direct trains/Taobao customer promotions are included in the search weight;
6. [Big Promotion] Sales generated on Double 11 are not included in the search (including active products and non-active products), and other time periods are subject to the big promotion standards.
The sales volume of Tmall International stores is very important for merchants, but it may not be clear to new merchants how to view sales. In Tmall International stores, sales can be found in the merchant backend. At the same time, whether the order sales volume is included in the search display also depends on the situation of the order itself. It is crucial for new merchants to understand the method of store sales statistics because it will affect the performance of search display.