Tmall Global, as a cross-border e-commerce platform under Alibaba Group, is committed to providing high-quality overseas goods and services to global consumers. Its main categories include a wide variety of goods. Let’s take a closer look at the main categories of Tmall Global.
1. Beauty and Personal Care
Tmall Global’s beauty category brings together many well-known brands and niche products from around the world, covering multiple categories such as skin care, makeup, perfume, hairdressing, and body care. For merchants, this is a very attractive category because beauty products are in high demand and have broad market prospects. In Tmall Global’s beauty category, merchants can attract consumers by displaying their brand image, providing high-quality products and professional services.
2. Maternal and Infant Products
The maternal and infant category is one of the important sections of Tmall Global, providing a wealth of overseas maternal and infant products, including milk powder, diapers, baby food, toys, children’s clothing, etc. With the improvement of people’s living standards and the continuous improvement of the quality of maternal and infant products, the demand for the maternal and infant market is also growing continuously. For merchants, this is a category full of opportunities. They can attract consumers by providing safe and reliable products.
3. Food
Tmall Global’s food category brings together gourmet food and wine from all over the world, including imported fruits, seafood, snacks, wine, etc. Food safety has always been the focus of consumers, so it is crucial for merchants to ensure the quality and safety of products. At the same time, merchants also need to pay attention to the packaging and transportation of products to ensure that the products can be delivered to consumers intact.
4. Health
With the improvement of people’s health awareness, the health category has gradually emerged in the sales of Tmall Global. This category provides a wealth of nutritional health products, including imported health products, traditional tonics, sports nutrition foods, etc. Merchants can help consumers better understand and choose health products by providing professional health consultation and product recommendation services.
5. Clothing
The clothing category is one of Tmall Global’s traditional advantage categories, providing many internationally renowned brands and fashion designer brands of clothing, shoes, bags, accessories and other products. Consumers can buy fashion items from all over the world. At the same time, Tmall Global also provides services such as private customization and matching recommendations to meet consumers’ different shopping needs.
Sixth, Home Lifestyle Category
The Home Lifestyle category is one of the emerging categories of Tmall Global, providing many overseas home brands and designer brands, including furniture, home decoration, lamps, home textiles, etc.
Seventh, Digital Home Appliances Category
Tmall Global Digital Home Appliances category provides many internationally renowned brands of electronic products, including mobile phones, computers, cameras, headphones, etc. Consumers can buy the latest digital products from all over the world. At the same time, Tmall Global also provides maintenance and after-sales services for electronic products to provide consumers with more comprehensive shopping guarantees.
Eighth, Sports and Outdoor
The Sports and Outdoor category is one of the important sections of Tmall Global, providing a wealth of outdoor sports equipment and equipment, including mountaineering, hiking, cycling, skiing, etc. Consumers can buy professional sports equipment from all over the world. At the same time, Tmall Global also provides outdoor sports training and activity services to provide consumers with a more comprehensive shopping experience.
In short, Tmall International’s main categories are rich and diverse, covering beauty and personal care, maternal and child products, food, health care, clothing, home life, digital appliances, sports and outdoor, etc., providing consumers with more convenient and richer shopping options.
For merchants, these categories have great market potential and development space. Merchants can choose the categories that suit them according to their actual situation and market demand. At the same time, merchants also need to focus on the construction of product quality, brand image, service quality, etc., in order to improve their competitiveness and attract more consumers.