Like Tmall merchants, Tmall International merchants will also have new recruitment requirements every year. Tmall International targets high-end Chinese consumers and recruits the purest overseas merchants worldwide. Let’s take a look at what the recruitment requirements of Tmall International are?
I. Recruitment Instructions
1. Tmall International recruitment methods include: invitation-based recruitment, brand self-recommendation, and its hot recruitment brand pool.
2. The main body of the store should be a physical company in foreign countries or Hong Kong, Macao, and Taiwan.
3. Priority will be given to recruiting famous physical stores/B2C websites in foreign countries, Hong Kong, Macao, and Taiwan, and well-known overseas brands that have not entered the Chinese market.
II. Tmall International store types and related requirements
1. Brand flagship store
Independent brands or stores opened by trademark owners directly with exclusive authorization brands to enter Tmall International.
In principle, brand flagship stores can only sell products under the corresponding brand. For example, a store brand is a group brand and can sell products from multiple brands under the group. Its products must come directly from the store brand trademark holder.
2. Store-type flagship store
Offline supermarket chains, stores or online B2C website brand trademark owners or trademark owners directly provide exclusive authorization entities to enter the stores opened by Tmall International. At the same time, the goods sold in the store can be traced back to the 35-category trademark holders of the store brand and the trademark owners corresponding to the products. This type of store can only be entered by invitation.
3. Field store-type flagship store
The opening entity is the brand trademark owner of an offline supermarket chain, store or online B2C website, mainly engaged in categories in a single field (such as clothing, maternal and child care, beauty, personal care, etc.). Or the trademark owner directly provides the first-level authorization core to enter the store opened by Tmall International. If the store that meets the above requirements needs to sell non-industry brand goods, it shall provide the first-level authorization of the store brand. Then the goods sold can be traced back to the 35-category trademark holders of the store brand and the brand of the goods. This type of store is limited to invitation.
4. Specialty store
The brand trademark owner provides authorization to enter the store opened by Tmall International.
5. Specialty Store
Operating more than 2 brand stores under the same Tmall International business category.
6. Galaxy Specialty Store
Refers to the distribution of Tmall International self-operated or Tmall International brand flagship store goods specialty store, without business category restrictions.
III. Store Guarantee/Software Service Annual Fee/Rate Specifications
1. Store Guarantee
Tmall International business must pay a deposit, which is mainly used to ensure that the store operates in accordance with Tmall International regulations and pays liquidated damages to Tmall International and consumers in accordance with the “Tmall International Merchant Service Agreement” and related regulations.
The unique store type indicates that the Galaxy franchise store has a deposit of 50,000 yuan. Other special circumstances are subject to separate regulations of Tmall International and merchants.
2. Annual Fee
Merchants must pay an annual fee when operating on Tmall International. The annual fee amount is based on the first-level category and is divided into 30,000 yuan or 60,000 yuan.
3. Immediate deduction of software service fees
When merchants operate on Tmall International, they should pay software service fees according to a certain percentage of their sales (hereinafter referred to as the “rate”).
Understand Tmall International’s investment requirements, including invitation-based investment, exclusive authorized brands, store types and related requirements. Tmall International recruits purely overseas merchants, targets high-end consumers, and has the opportunity to understand investment requirements. Hurry up and learn about Tmall International’s investment methods and requirements, and seize the opportunity to settle in Tmall International!