As one of the largest cross-border e-commerce platforms in China, Tmall Global has attracted many consumers with its rich product categories and high-quality services. In order to further expand its market share and enhance user experience, Tmall Global has actively explored various operational cooperation strategies to provide merchants with more opportunities and support. So, what are the operational cooperation strategies of Tmall Global?
1. Brand cooperation
Tmall Global cooperates with internationally renowned brands to introduce their high-quality products. Through cooperation with brand owners, Tmall Global can provide more brand choices to meet consumers’ demand for high-quality products. This cooperation model not only helps to enhance Tmall Global’s brand image, but also brings more sales opportunities to merchants.
2. Cross-border logistics cooperation Tmall Global cooperates with domestic and foreign logistics companies to establish an efficient cross-border logistics system. Through close cooperation with logistics partners, Tmall Global can provide fast and reliable logistics services to ensure that goods can be delivered to consumers in a timely manner. This not only improves consumers’ shopping experience, but also handles cross-border logistics issues for merchants.
3. Marketing cooperation Tmall Global cooperates with various marketing channels, including online advertising, offline promotion, etc. By cooperating with marketing partners, Tmall Global can increase brand awareness and attract more consumers’ attention. This cooperation model provides merchants with more marketing channels and resources, which helps to improve brand exposure and sales conversion rate.
4. Cross-border payment cooperation Tmall Global cooperates with domestic and foreign payment institutions to provide convenient cross-border payment services. By cooperating with payment partners, Tmall Global can provide consumers with a variety of payment methods to enhance the shopping experience. This not only facilitates consumers’ shopping payments, but also provides merchants with a safer and more convenient payment method.
5. Cross-border e-commerce platform cooperation Tmall Global cooperates with other cross-border e-commerce platforms to share resources and users. By cooperating with other platforms, Tmall Global can expand its market share and enhance its competitiveness. This cooperation model provides merchants with more sales channels and user resources, which helps to expand its market share.
What is the operating model?
1. Direct sales model Tmall Global sells goods through self-operation. In the direct sales model, Tmall Global is responsible for the procurement, warehousing, logistics and other aspects of the goods, providing one-stop shopping services. This model can ensure the quality of the goods and the controllability of the supply chain, but the cost is relatively high. For some well-known brands and high-end products, the direct sales model can provide a better shopping experience and quality assurance.
2. Platform model Tmall Global attracts third-party sellers to sell goods by opening the platform. Under the platform model, Tmall Global provides sales channels and technical support, and sellers are responsible for the purchase and delivery of goods. This model can expand the variety and quantity of goods and provide more choices for consumers, but it requires strengthening the management and supervision of sellers. For some small and medium-sized brands and long-tail products, the platform model can provide more sales opportunities and exposure.
As one of China’s largest cross-border e-commerce platforms, Tmall Global continues to improve its market competitiveness through operational cooperation strategies. Brand cooperation, cross-border logistics cooperation, marketing cooperation, cross-border payment cooperation, and cross-border e-commerce platform cooperation have brought more high-quality goods and efficient logistics services to Tmall Global.