I have been thinking about a question recently. For cross-border e-commerce sellers, what is the core of operation? The core of platform operation is: product + traffic, so what is the core of product operation when it is subdivided?
I don’t know if you have ever thought about a question. What is the purpose of the product? If it can be sold, why do others buy it? Because there is demand. There are so many demands and so many sellers. Why would they choose you? There are many reasons, which I have shared with you before. For example, your price is low, your product is good, your listing is of high quality, you have many products, etc. are all your core!
Today we are going to continue to subdivide it. What is the core of product operation?
Let’s talk about the conclusion directly: before and after service/product quality/logistics timeliness
1. The importance of pre-sales and after-sales!
In fact, Internet companies are more dependent on customer service than traditional companies, because consumers have never been to the seller’s real business premises, have not seen the seller’s staff in person, and have not seen real things. They only communicate with customer service staff online. They choose a seller and give their trust to the other party. In this case, as the buyer, the seller’s customer service will consult as soon as possible when there is a problem. It is responsible for answering customers’ questions, solving problems, providing high-quality services, and establishing the store image.
In addition, customer service personnel directly contact customers and can collect information about the company’s evaluation of products, problems, customer needs, customer preferences, etc., to help companies better adjust their business and formulate development strategies.
2. Pay attention to product quality issues
Paying attention to product quality is the added value of the product. The improvement of quality will not bring much cost increase. Customers are often willing to pay a high price for this added value. This is the profit margin. If the profit is large, the company will naturally be able to develop and continue. The use value of the product is the carrier of the value of commodity quality. Things without use value must not become commodities.
If the quality control of the enterprise is not strict, then unqualified products will be produced and put into the market, which will damage the interests of consumers. Then the image of the enterprise will plummet, and it is inevitable that the products will be unsalable, and the enterprise will be bankrupt.
The role of product quality in enterprises:
1. Excellent product quality can allow enterprises to win the market;
2. Excellent product quality can allow enterprises to obtain better benefits; 3. Excellent product quality can achieve sustainable development of enterprises.
Without quality, there is no market, without quality, there is no benefit, and without quality, there is no development. Therefore, quality is the hard truth! From product quality “inspection” to “prevention”, from “blocking” to “draining”, and then to “total quality management” of production, it is not difficult to see that the refinement requirements in the production process and the quality level requirements are getting higher and higher. How to achieve the sales of your own products, we must pay attention to product quality and expand sales, which is a problem that every organization is constantly thinking about.
3. The importance of logistics timeliness
Cross-border e-commerce cannot do without cross-border logistics, and cross-border logistics companies need to use cross-border logistics systems to solve the problems faced by logistics companies. Fundamentally speaking, this is a dialectical unity relationship! If logistics companies do not use cross-border logistics systems, logistics problems will become a bottleneck for the development of cross-border e-commerce, so cross-border logistics systems are a bridge between cross-border logistics companies and cross-border e-commerce!
1) If the cross-border e-commerce seller is a small seller, the initial platform will outsource the logistics of its own website’s goods to a third party for cost considerations, and the third party will complete the cross-border logistics transportation, and the platform only needs to pay the cooperative freight. The disadvantage is that the logistics information of the goods cannot be controlled by itself, and there will be many unnecessary troubles for the return of goods.
2) Some cross-border e-commerce companies will build/lease overseas warehouses by themselves, and complete the first-leg transportation of goods, including the last leg, or even the whole journey. However, such a logistics model will consume a lot of corporate financial and material resources, and the cost is too high for early companies.
No one doesn’t want to buy something and receive the product quickly, so the competition between sellers in terms of logistics timeliness is becoming more and more intense!
For different products, choosing the right logistics timeliness has become a problem that must be solved. Ensuring logistics timeliness is to ensure conversion rate, which is the core of product operation!
Summary: To do a good job in product operation, you must do these three points well in order to last long. I hope every seller, whether physical or online, must remember!