As a merchant, everyone knows that it is not easy to succeed in the international live broadcast. But through some core elements and strategies, merchants can improve the live broadcast effect, attract more overseas professional buyers and channel dealers, and improve business results. The following are some core elements and strategies for optimizing the international live broadcast:
1. Time arrangement
Live broadcast duration: It is recommended to set the live broadcast duration to 5 hours or longer. Too short live broadcast time may not attract and retain viewers, because viewers need enough time to understand and interact. Longer live broadcast duration can provide more display opportunities and allow viewers to have a more comprehensive understanding of products and brands.
Target customer time: Choose the target customer’s working hours for live broadcast, rather than the company’s salesperson’s working hours. This ensures that more target customers can watch the live broadcast, increase exposure and interaction. Considering the time difference, it is necessary to understand the time in the target customer’s area in advance so that the live broadcast can be carried out at the best time.
2. Content quality
Highlight strength: The international live broadcast faces overseas professional buyers or channel dealers, so the content needs to highlight the strength of the company or cooperative factory. Through voice and video presentation, show the audience the customization strength, production equipment, R&D strength, cargo assembly ability, logistics ability and products, etc. Let the audience have a more intuitive understanding of the company’s strength and increase trust.
Guide interaction: During the live broadcast, guide customers to comment and pay attention, and increase interactive links. Live broadcast without comments is equivalent to white broadcast, because interaction is an important way to establish connections and interactions with the audience. Answer customer questions in a timely manner to avoid going back and forth with only one sentence “If you follow me, I will send you a product catalog.” Adding interactive links, such as lucky draws, Q&A, etc., can increase the audience’s participation and stickiness.
Script content: If you want to create attractive script content, you can use the AI script assistance function of Cross-border Easy Live. Just enter the keyword information of the product to easily generate content that attracts the audience. This will help improve the quality and attractiveness of the live broadcast.
3. Comply with platform rules
In the international station live broadcast, it is very important to receive the audience in a timely manner and ensure that the anchor has good communication skills, product knowledge and sales skills. The anchor should be able to handle customer inquiries and questions in a timely manner during the live broadcast, and provide professional answers and solutions. The live voice function of Cross-border Easy Live enables salesmen to start broadcasting easily. They can become English teachers in seconds as long as they have Chinese skills. This not only helps us break through the language limitations, realize all-weather live broadcasting, and easily extend the live broadcasting time. By using the live voice function, merchants can better communicate and interact with overseas customers, improve customer satisfaction and willingness to buy.
Fourth, equipment and network
Before conducting international live broadcasts, be sure to ensure that the live broadcast equipment and network quality are good. Avoid problems such as stuttering and asynchrony of audio and video, as these problems will seriously affect the audience’s viewing experience. Test the equipment and network in advance to ensure that there will be no technical failures during the live broadcast.
Five, product selection and pricing
Product selection strategy: It is crucial to choose products suitable for live broadcast sales. By analyzing the needs of target customers and the situation of competitors, select competitive products for live broadcast sales. At the same time, ensure the reliability of product quality and after-sales service to establish a good reputation.
Pricing strategy: Formulating a reasonable pricing strategy is also one of the cores of successful live broadcast sales. Pricing should be based on market conditions and competitors’ prices, while taking into account the cost and profit margin of the product. Provide attractive prices and promotions to attract more viewers to buy products.
Sixth, promotion and marketing
Carrying out adequate promotion and marketing before the live broadcast is the key to attracting more viewers. Promotion can be carried out through social media, email marketing, partners and other channels. Promote live broadcast information on social media, interact with fans, and remind them to watch the live broadcast.
Seventh, data analysis and optimization
After the live broadcast, the live broadcast data should be analyzed in depth. Understand the behavior and interests of the audience, including viewing time, interaction, purchase conversion, etc. By analyzing this data, we can find out the problems in the live broadcast and the direction of improvement.
When merchants conduct international station live broadcasts, they need to arrange time reasonably, improve content quality, abide by platform rules, optimize equipment and networks, choose appropriate product selection and pricing strategies, conduct adequate promotion and marketing, and conduct data analysis and optimization. Through the comprehensive use of these elements and strategies, merchants can improve the effect of international station live broadcasts, attract more overseas professional buyers and channel merchants, and improve business results.