At present, in Tmall International stores, many people do not know which countries have settled in, because different countries have different characteristics and their product layouts are also different, so this article will introduce the statistics of Tmall International National Pavilions and consumer demand analysis.
The Danish National Pavilion is the first national pavilion to land on Tmall International in 2022. Previously, 17 national and regional pavilions including the United States, the United Kingdom, France, Canada, Russia, Japan, the Netherlands, Spain, Italy, South Korea, Australia, Germany, Thailand, New Zealand, Hong Kong, China, and Taiwan, China have settled in Tmall International. These countries and regions have a wide variety of goods, covering cosmetics, food, health products, maternal and child products, clothing, household goods and other categories, meeting the different needs of consumers.
As a merchant, it is necessary to understand in advance that users in different countries and regions have different cultural backgrounds and consumption habits. Therefore, when merchants choose to settle in Tmall International National Pavilions, they must fully consider the country’s characteristic products and market demand in order to better meet the needs of consumers. For example, we have launched a series of products with Danish characteristics in the Danish National Pavilion, such as Andersen’s fairy tale series products, Danish design furniture, etc., which have been welcomed by consumers.
The merchants settled in Tmall International National Pavilion are all company entities outside mainland China and have overseas retail qualifications; the goods sold are all originated or sold overseas and are officially entered into China through international logistics through Chinese customs.
All merchants settled in Tmall International need to provide Chinese consultation for their stores and provide domestic after-sales services. Consumers can use Alipay to purchase overseas imported goods just like shopping on Taobao.
In terms of logistics, Tmall International requires merchants to complete the delivery of goods within 120 hours and arrive within 14 working days. Such logistics speed and service quality provide consumers with a better shopping experience and increase consumers’ loyalty to merchants.
The emergence of the International Mansion has many benefits for the domestic market, and the current overseas shopping is in a state of urgent development.
However, the operation process of “overseas shopping” for domestic consumers is extremely complicated. They need to know English and hold foreign currency credit cards. Generally speaking, if you buy goods, you must send them back to China through a forwarding company, and you usually need to wait patiently for more than a month. Now this channel has improved the efficiency in this regard.
For merchants, Tmall Global Country Pavilion is not only a sales platform, but also a stage to showcase brand culture and values. Merchants can use the platform of the Country Pavilion to convey their brand stories and cultural connotations to consumers, and enhance consumers’ cognition and identification with the merchant’s brand.
In short, Tmall Global Country Pavilion provides merchants with a bridge to connect with global consumers, allowing merchants to better showcase their products and brands. Merchants can make full use of this platform to continuously improve their product quality and service level, and provide consumers with a better shopping experience.