When sellers register and open a store on Tmall International, they will find that the competition between stores is very fierce. In the process of operation and promotion, sellers will use in-site advertising to promote products, but what specific types of advertising will there be?
1. Through train promotion
This is a very common paid promotion method. Because this promotion method is very effective, merchants need to spend money to attract a group of potential customers.
2. Live broadcast promotion
Live broadcast is also a popular promotion method in the past two years. Many Taobao stores have begun to promote and even sell in the form of live broadcast, and the effect is very obvious.
Especially some stores selling clothes will use live broadcast to attract traffic. Live broadcast is especially popular with many young people, so this trick is also very effective.
3. Old customer promotion
Old customers are also a huge wealth of Taobao stores. If old customers are kept in good condition, they can also effectively help the store bring other new customers, thereby achieving good marketing results. At this time, you can set up some old customers to bring new customers into the store for production and sales, or give new customers some store coupons or other gifts.
Introduction to the characteristics of Tmall International platform:
The core of Tmall International cross-border e-commerce platform is direct operation of B2C. From the perspective of supply chain model, Tmall International is usually a bonded replenishment method with the following characteristics:
1. Bonded replenishment adopts a pilot cargo storage method. After the user places an order on the platform, the goods are directly transmitted in the bonded warehouse, which prevents the time on the international transportation line, can quickly obtain the goods, and provide consumers with a good shopping experience.
2. Due to the tax preferential policy that greatly reduces the import tax, procurement can greatly reduce the purchase cost and transportation cost of the product. The above factors can bring higher profits and more competitive prices for imported goods.
3. Products are strictly monitored at the level of import customs clearance and inspection and testing. Every step of information is transparent and can better guarantee the quality of the product itself and the interests of consumers.
Know what type of advertising is on Tmall International. There are many overseas online shopping products on Tmall International, so buyers who attract shopping can be seen everywhere. At this time, merchants should use advertising in time to obtain traffic.
There are three common ways to promote Taobao stores: through train promotion, live broadcast promotion and old customer promotion; Tmall International uses bonded replenishment to enjoy tax benefits and product quality assurance; use advertising to attract traffic on Tmall International and increase sales.