With the rapid development of the Internet, the cross-border e-commerce industry is also very popular. Sellers writing product descriptions may be a major problem facing the e-commerce industry. So how should cross-border sellers write product descriptions?
1. Poor product descriptions will damage the seller’s business. There are two main reasons for this:
1. Poor product descriptions and lack of interest will not stimulate consumers to buy, or because consumers cannot make a purchase decision due to insufficient information.
2. If sellers directly copy the manufacturer’s product description, it is actually not conducive to SEO. So far, Google will not punish websites for content duplication unless the content is repeated repeatedly, but when the product description content of multiple e-commerce websites is repeated, Google will only display one of the sites in the search results page.
2. Now that product descriptions are so important, how to create product descriptions?
Given the dangers of how to write product descriptions (writing format) and poor product descriptions (low conversion rate or identical content) published, sellers can take a mechanical approach to writing product descriptions. It is actually very simple. First, try to conceive the product and re-edit the manufacturer’s description. The next step is:
Step 1: Focus on discussing the extension issues in the description.
Focus on writing, such as performance, or how to use, etc.
Step 2: Clarify the advantages of the product.
When writing the product description, focus on the product description and then expand it to the product.
Step 3: Describe clearly and clearly.
The third step is to add vocabulary, phrases or symbols to make the product description clearer.
Step 4: Change keywords.
Read the written product description carefully and check whether there are replaceable words or repeated words.
Step 5: Check spelling and grammar.
Software such as GoogleDocs or Hemingwayy can help check spelling and grammar. If the article passes the spelling and grammar check, the seller should read it once or twice before publishing.
3. When writing product descriptions:
1. Modify the description.
The seller may already have a feasible product description, but you still need to polish it. Try adding sentences, setting the tone, and adding sentences to make consumers associate.
2. Add appeal sentences.
The seller may add a statement calling on consumers to buy in the product description.
The above are the things to pay attention to when writing product descriptions shared with sellers. I hope it will be helpful to sellers. A good product description will increase product exposure and increase product conversion rate. Sellers should pay attention to it.