Required software
Windows or other operating system software;
Microsoft Word, Excel and other office software;
Internet browser, IE, Firefox, etc.;
Mail sending and receiving software, Outlook, Foxmail or other software;
Anti-virus software.
Highly recommended software
PDF format file reader Adobe Reader;
Picture browsing and conversion software ACDSee;
Instant communication software MSN;
Instant calling software Skype;
Fax sending software Net2fax or e2fax, which can send faxes in the form of emails and save communication costs.
Recommended software
Kingsoft PowerWord;
Multimedia player, Real Player or Media Player;
Graphics processing software, Photoshop or Fireworks;
Download software NetAnts, which can quickly download software or data;
Browser plug-in Alexa tool software, which can view the ranking of the currently browsed website and its related websites.
Advanced export marketing software
Customer management software, manage customer information and explore sales opportunities;
Document making software, efficiently complete document making and improve accuracy;
Foreign trade business management software, used for sales management and sales analysis;
Foreign trade ERP software, a foreign trade enterprise management system that combines financial management and human resources management to improve enterprise management level;
Marketing management software, management of marketing materials, planning, advertising, etc.
English materials
Required materials
Business card;
Basic company information;
Basic product information form;
Product technical data documents, certification materials;
Product and enterprise unique advantage statements.
Highly recommended materials
Company introduction PPT, preferably with pictures and texts about the company and products, 1 copy each in Chinese and English;
Company website;
Company album (product information can be placed in the company album);
Printed sample labels and sample packaging materials;
Customer information registration form.
Recommended materials
Company standard electronic document templates, including common document templates, fax document templates, memo templates;
Exhibition posters;
Company handbags;
Small souvenirs with company logos, such as notepads and small notebooks;
Online advertising pictures, animations or FLASH.
Advanced export marketing materials
Different versions of company introductions: full version, concise version, updated version, or divided into English version for direct customers and English version for suppliers;
Company promotional videos, which are different from image advertisements, but are promotional videos in the form of film and television;
Narratives for customers to visit the factory;
Standard commentary and answers to various questions at the exhibition booth;
Industry status and our company’s competitive strategy.
Other preparations, such as import and export qualification certification, customs registration, port filing, etc., will not be introduced here. Please refer to relevant foreign trade practice books and articles, or go to the International Marketing Communication Network (http://www.globalmarketing.cn/) to read relevant articles.