The related products here refer to products related to customers or applications. That is, other products that the same customer usually buys. The main reason for clarifying related products and industries is that sometimes the information we can obtain from studying our products is limited and insufficient, which is not enough to support us in making decisions, taking actions or achieving goals. At this time, with the help of information about related products, we can often find the information of the target products we need by the way. Let’s call it “borrowing a boat to go to sea”.
How to find related products of a certain product? The first thing that comes to mind is other products belonging to the same application category. For example, the example of potassium sorbate mentioned above, it belongs to preservatives and food additives in application, and belongs to chemical products in nature, so all preservative products and most food additives are the main application-related products of this product. And from the customer’s perspective, the main overseas customers of potassium sorbate exporters are food and beverage companies, food additive importers and some chemical product importers.
There are two types of related industries. One is the horizontal related industry, which is mainly the category related to the product. Taking potassium sorbate as an example, the main application is preservatives, so the category of other food additives belongs to the horizontal related industry of preservatives. The other is vertical related industries, which are various industries that use the product. Taking potassium sorbate as an example, typical vertical related industries include food, beverage and other industries.