The following focuses on several methods of using the Internet to evaluate customers.
Use search engines to search for the customer’s name and find the company’s website.
Generally speaking, if the importer does not have an independent website, the strength evaluation of such an importer will be greatly discounted.
Check the website to see whether its structure is complete, whether the information is rich, whether the picture is rough, whether the information is frequently updated, etc. In this regard, we will also introduce the complete method of using the website to evaluate customers later.
Use the domain name query system to query the registration information of the domain name. From this, we can see how long the customer’s website has been established and whether the registered address is consistent with the company address. In addition, generally, the longer the website has been established, the longer the customer has been in the industry, and it may be a relatively large company.
By checking the website, you can understand the customer’s scale, business structure, main market and history. More powerful companies will also put their certifications and honorary certificates on the Internet, so pay attention to these materials. If there is no such information, it either means that the company has little marketing level (naturally the market will not be very strong) or the company has no record in this regard, and its strength will be further discounted.
Use the search engine Google to search for the client’s company name and see how popular the client is on the Internet. Generally speaking, the more search results there are, and most of the results are specific to the company you are searching for, the stronger the company is. In particular, if the company has been reported positively by well-known media, the strength of the company will naturally be increased; of course, if there are more negative reports, the points will naturally be reduced.
Use the advanced search engine functions introduced earlier to search for the company’s website address, check the backlinks of the client’s website, and see if it is included in many other websites and directories. The more such inclusions and links, the stronger the client is generally.
In addition, you can give the company a call to inquire about the company’s business scope, test the attitude and reaction of the company’s employees, and sometimes test a company’s management level.