Amazon Q&A refers to the Amazon Q&A section, where buyers can easily find solutions to some problems that may arise in their daily shopping process, and sellers can answer questions raised by buyers here. The quality of Amazon Q&A can affect the conversion of store links, and sellers need to pay attention to it.
Many sellers often ignore Q&A when operating stores. In fact, Amazon Q&A can fully dig out the questions that buyers may have during the shopping process. If sellers can improve the quality of this section, it will undoubtedly be an important improvement in the store conversion rate. Amazon Q&A is an indispensable trick for sellers to promote stores.
So many sellers want to know if Q&A can be done by themselves? From the buyer’s point of view, what he wants to see are questions and answers raised by buyers from different countries and regions, rather than sellers’ self-questions and answers. Therefore, if sellers want to do a good job of Q&A, they can use different accounts and different IPs to ask and answer questions. Of course, we need to answer them in a practical way.
The steps of Amazon Q&A are as follows: buyers ask questions, and sellers receive questions from buyers via email. Click the “Reply Question” button to make corresponding answers. Of course, in addition to sellers who can answer questions themselves, buyers who have already purchased products are also eligible to answer. This is because Amazon hopes that the answers are comments made by buyers who have already purchased the products, rather than unilateral comments from sellers, which helps Amazon to have a comprehensive and objective rating of the store.
So how should Amazon sellers answer buyers’ questions? First of all, we must be objective and truthful. If the product itself has certain shortcomings, such as fading after washing or errors in the measurement of the product, these insignificant defects also need to be raised in the product description in a timely manner, rather than leaving bad reviews or bad answers after the buyer purchases, which will affect our store’s continued development of more customers.
Finally, the number of Amazon Q&A does not need to be too large. Too many buyers will not be patient enough to read them all, but when answering, we must grasp the buyer’s pain points to answer.