The principle of buyer interest is to let customers read your letter with interest. How to do this? This requires you to write the letter from the customer’s perspective. Imagine if you were a customer, would you be interested in this letter? Write what the customer wants to know from the customer’s perspective, not what you want to say. This means that there needs to be content that attracts customers. If you only emphasize your business and the products you sell, you will lose the opportunity to gain customer interest. Remember, your customers are most concerned about their needs and wishes, not your sales. We should let the content about customers occupy more than half of the entire letter, even in the form of asking questions, and not introduce our company and products too much. Too much sales will discourage customers from reading further. To attract buyers’ interest, you need to do the following:
Correctly and briefly describe the customer’s company business. It is better to be vague than to be biased; it is better to exaggerate than to belittle.
Briefly describe where you learned about the customer’s company, or who recommended you to contact.
It is best not to contact the purchasing department directly for the first time, but to contact the sales department, pass them a valuable message to them, and then understand the company’s needs by understanding the problems of the sales department.
Have a certain understanding of the customer’s business.
Have a certain understanding of the unfavorable problems in the customer’s industry.
Have a certain understanding of the customer’s position in the industry.
In general, try to describe some things, companies and people that the customer is familiar with.