After writing the sales letter, the next step is to pass it to the buyer. What kind of force and form should be used to contact the customer?
As you can see, in most cases, buyers are not interested in the supplier’s active sales promotion, because there are too many such harassments and customers are very disgusted. According to a report by Bright Mail in the United States: The company’s recent data shows that the proportion of spam in all Internet emails has risen to 40%; in 2002, Americans received an average of 2,200 spam emails, and spam increased at a rate of 2% per month. It can be seen that spam has developed to a serious level of flooding due to its low cost, and has become a “rat crossing the street” that everyone shouts and beats.
In this case, if you still continue to send sales emails to customers without their permission, you are actually degrading your corporate image. In fact, from the perspective of respecting customers, you should not do this. If you do this, it is obviously suspected of disrespecting customers, so why should customers reply to you and respect you? At this time, customers who pay attention to you believe that they have at least defined you as a low-price supplier. They think, if your price is 20% cheaper than others, why don’t I ask? Of course, there are also customers who are too lazy to ask because they are numb.
So, for a new customer who has never been in contact with you, it is best not to just use the method of sending emails. You can take the following methods:
Leave a message on the customer’s website
Send a fax
Call
Mail company samples
Use a third-party service