When opening a store on AliExpress, sellers must pay attention to the store’s data. It is most accurate to analyze the store through relevant data, such as bounce rate. Is the bounce rate of AliExpress high or low? The bounce rate of AliExpress cannot be high. Reducing the bounce rate data will greatly help the sales of the store. How to reduce the bounce rate?
1. Set up relevant marketing.
Related marketing can retain buyers for the store, increase the time buyers stay in the store, and increase the chances of other products in the store, which is conducive to increasing the buyer’s unit price, thereby increasing the number of visitors UV value. On the other hand, related marketing can reduce the bounce rate of the store.
Finally, through the method of related marketing, the dynamic sales rate and unsalable rate of the store can be balanced. Sellers can use products to drive products with poor data, or they can quickly break through zero sales of new products, which is also conducive to improving the comprehensive weight of the store. Therefore, the bounce rate is high, and UV sellers can solve the problem of low value through the method of associated marketing.
2. Do a good job of product details page.
If the main picture brings in traffic, but the buyer sees a bad and simple detail page, there will definitely be no desire to buy. It is best to make the buyer feel high and professional. Of course, both the layout of the store and the main picture detail page of a single product are exquisite. Making the store look pleasant is half the battle.
3. Improve retention rate and increase visit depth.
Because it is the opposite, when buyers enter the store, there are two options, one is to stay and the other is to leave. When more buyers stay, the jump ratio will naturally decrease. So sellers can also add related products under the product to let buyers visit more in the seller’s store.
If AliExpress sellers find that the store jump rate is high, they must optimize the store in time, including the product title detail page, because the high store jump rate will lead to a decrease in sales, which is a very serious problem for the operation of the store!